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The need of an author for approval and feedback gave wings to this project. We had the opportunity to take a blog, without visits, of an unknown talented author, and make the necessary changes to achieve our client's goals. Taking his craft and showing it to the world.
Distributing the author's weekly short stories to a large audience and get feedback to help our client improve his craft without a PPC campaign. Therefore, we had to create a custom SEO strategy to rank in the first page of search engine results, and turn visitors into interactive audience.
The creation of a new website on an expired ranked domain, then fill the site with hundreds of literature related posts. Start a promotional service to publish short stories of upcoming authors and displaying them on the front page.
Search results had to improve for the new domain. And finally, when the time was right, we would have our client publish his short stories as one of the upcoming authors, and take control of the domain.
Working with his new domain name RelatoCorto.com (Short Story in Spanish), our client’s site ranks an average position of 10.1 in search results on 400 keyword phrases and has 40K free impressions per month.